Ecommerce is being ruled by open source technologies and only 35% of the industry opts for the customized solutions, though majority of these customized solutions are actually based upon some open source technology like OSCommerce, Virtuemart or Joomla.
So, if you are looking for some online business solution and you do not have out of the world requirements then one of the many available open source platforms would definitely fit your needs. Just browse through the features of these open source options, you might like to implement open source solution with more emphasis on Adaptability, Marketing, Security or Ease of Implementation. Normally OSCommerce and Joomla Virtuemart fit all above general needs. Open source solutions are backed up by community of professionals desperately working to remove flaws and security risks, these professionals are not actually hired by organization so there might be the community of thousands of professionals working on one open source platform to make it perfect.
The other most important support comes from readymade templates that almost decrease all the overheads and development time by 70%. Template Magician is the website that sells quality E-commerce templates at very reasonable prices. Though there are many websites offering free ECommerce templates as well but if you like to have a distinct identity with a website that can work as your business signature then free templates is not an option since they are already in used by many users.
So, always choose a template that defines your business with your colors and style. You can even buy a template at buyout price if your budget permits you to do so. Buying out a template will provide you with the copyrights of the designs and it would not be available to further users.
Best practice is to buy a template then tune it according to your needs using customization services often available from the template selling websites that does only save your cost and time but will also give your brand an identity with customized looks and features that best suites you and your business.
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